The Internet has changed the way in which society interacts. It is unable to revert back to its former state of mind. Due to this change, its mind set in regards to the way copyrighted media (music, movies, documents, software, etc) is distributed, bought, sold and licensed needs to change as well. There are many different reasons why copyright infringement violations occur. First, the media may only be needed for a short time or for evaluation. Another reason would be to avoid the cost the high cost associated with different types of media. Lastly, the media may suit a purpose, or solve a problem, but is overpriced (or overvalued) in the public’s eye. In order to face these challenges, new business models have been created and introduced to the public. The first of these major changed was the introduction of Microsoft’s activation and genuine advantage program which reduced the piracy of its software. The second significant step was taken by Apple when iTunes was released. People were, and still are, able to purchase and download only the songs they were interested in. Combining these two concepts may provide a ...